Apple’s Big News: What Happened at the Annual iPhone Event Last Week
Last week Apple CEO Tim Cook made a series of exciting announcements at Apple’s annual iPhone event in Cupertino. For diehard fans of the iPhone, the event did not disappoint. The biggest reveal was the iPhone X to commemorate the 10th anniversary of the iPhone. Retailing at $999 this new device is bevel-less and features a new OLED screen that covers almost the entire front of the phone. This new iPhone will also utilize Apple’s new Face ID feature to unlock the device. In addition, Apple is also releasing the iPhone 8 and iPhone 8 plus and is lowering the price point of the older iPhone device models. Other exciting news centered on the release of the Apple Watch 3, which will enable users to receive phone calls on the watch without having their iPhone present. Apple also announced the Apple TV 4K and an AirPower wireless charging mat to charge Apple devices, including iPhones, Apple Watches and AirPods.
Read more about Apple’s new devices at VentureBeat
Apple to Release Latest iOS This Week
Besides announcing several new iPhones and other gadgets, Apple is also expected to release the latest operating system for iPhones and iPads, iOS 11 on September 19th. Experts expect the release to go live at around 10 a.m. PT/1 p.m. ET on that day. This new operating system will bring several new features including a Files app, which will enhance the ability of the iPad to perform as a viable alternative to a PC. iOS 11 will run on iPhone 5S and later, all versions of the iPad Pro, on the iPad Air and Air 2, 2017’s fifth-generation iPad, and iPad Mini 2 through 4. The new iPhone 8, 8 Plus and the iPhone X will come with this latest operating system already installed.
Read more about the release of Apple iOS 11 at ComputerWorld
Apple Pay to Leverage Face ID on the iPhone X
One of the most touted features of Apple’s new iPhone X is the ability to use the new Face ID technology to unlock the phone. But, Face ID will have other functions, including authentication for purchases made through Apple Pay. To complete a transaction, iPhone X users will double click the button on the side of the device and look at the device. 30,000 invisible infrared dots will be projected on to the user’s face, which will then check a pattern against the image of the user’s face stored on the iPhone to validate the person’s identity. Apple claims that Face ID is smart enough to not be tricked by photos, masks, and other personal enhancements, such as beards or hats. Apple also claims that the odds of a stranger being able to unlock someone else’s device is one in one million.
Read more about Apple’s Face ID and Apple Pay at Finextra
Google’s Safe Browsing Service Now Protects More Than 3 Billion Devices
Google has recently announced that its Safe Browsing service, originally launched in 2007, is now protecting over 3 billion devices. This figure is up from over 2 million devices in 2016. Google’s Safe Browsing operates by providing a list of URLs that contain malware or phishing content to Internet browsers and ISPs. Google has also extended its Safe Browsing capabilities to Android, Ads, Analytics, Gmail, and Google Play since its launch. Due to the prevalence of mobile devices and the increasing presence of AI, Google has teased that it will be enhancing Safe Browsing further. Safe Browsing has already been relying on machine learning to detect threats, but will need to continue to evolve to address an “AI-first world.”
Read more about the future of Google’s Safe Browsing service at VentureBeat
Concierge Chatbots Have Arrived at the Mall
Next time you are at the mall and you need help finding a store, locating the food court, or are curious about sales, you can ask Simon Property Group’s new chatbots to help. Simon and the marketing platform company, Snaps have partnered to bring new concierge chatbots to 208 Simon malls via Facebook Messenger. Simon hopes that these new chatbots will provide enhanced customer service and an easy way for shoppers to get information about the mall by connecting through Facebook Messenger. With malls currently struggling to remain profitable, these chatbots could be an innovative way to connect with shoppers, particularly in the younger demographics, by providing a heightened level of customer engagement.
Read more about Simon’s new chatbots for shopping malls at Retail Dive