Amazon Alexa Now Offers Skills to Help When She Cannot Answer
Unfortunately, Amazon Alexa cannot answer every question. But, thanks to recent advancements to Alexa, she will now recommend third-party skills to help consumers get the answers they need. Instead of saying that she cannot help or that she does not know the answer, Alexa will automatically suggest the appropriate third-party skill that could help answer the question. Alexa’s ability to recognize and suggest third-party skills will now prevent consumers from having to visit the Alexa Skill Store to access the appropriate skill to provide the information and data they need. This new ability of Alexa’s brings her skill discovery functionality on the same level as Google Home, although Alexa still has more skills and owns most of the market share for smart speakers.
Read more about Amazon Alexa’s new skills at TechCrunch
WhatsApp Set to Launch a New Customer Service App
WhatsApp is set to launch a new customer service app for both small businesses and for large organizations such as banks and airlines. Consumers who receive a message from a verified business account in WhatsApp will have a yellow badge next to its name, as opposed to the traditional green badge. The team at WhatsApp is striving to bring the same level of personalized and fast communication for businesses and consumers that its customers already enjoy from WhatsApp. Companies in Brazil, India, and Europe have already been testing these new business tools to communicate with their customers. It has also been implied that some companies will have to pay to use WhatsApp to communicate with customers, bringing monetization to WhatsApp’s messaging services for the first time.
Read more about WhatsApp’s new tools for businesses at Venture Beat
57% of All Search Traffic on Google Comes from Mobile
According to a recent study by BrightEdge, mobile searches now make up 57% of all search traffic on Google. Or to look at these findings another way, mobile is now outpacing traditional desktop search traffic on Google. This same study also revealed that 79% of searches were different on mobile and desktop, signifying a shift to a mobile-first search index. What this means is that there are two separate Google search indexes on mobile and desktop, with 47% of keywords in positions 1-20 ranking differently on each platform. Based on the results of this study, brands need to look at their SEO, content and marketing strategies to make sure they all consider these findings and the prevalence of mobile by developing for mobile-first and by creating separate content for each platform.
Read more about the results of BrightEdge’s study at RetailDive
What Does Google Know About You? Check Out Its New Dashboard
If you have ever wondered what Google knows about you, then you might want to check out Google’s newly redesigned privacy and security dashboard. This revamped dashboard will now make it easier to understand what Google already knows about you, in addition to being touchscreen-friendly for mobile devices. This new dashboard will use graphics to illustrate and itemize the services you currently use and what data it has about you in each area. Google’s privacy features are extremely popular, with more than 150 million people taking advantage of Google’s various tools to track down old content and to make changes to preferences to protect information.
Atlassian Launches New Collaboration Tool Stride
Atlassian has launched its most sophisticated collaboration tool, Stride. Stride provides text, voice, video, file sharing and other workplace collaboration tools into one platform. Stride also enables text threads to be set aside as tasks to be completed later. Atlassian has designed Stride strictly for corporate use and will utilize its freemium model, with additional features requiring organizations to pay $3 per user, per month. The free version of Stride will include unlimited messaging, chat rooms, group and video audio. The paid services include dial-in features, screen sharing and remote desktop control. Although Stride incorporates elements and functionality from its other tools, HipChat and Confluence, Stride was built from the ground up for corporations to bring together messaging, audio/video conferencing and collaboration tools into one seamless platform.
Read more about Atlassian’s Stride and its capabilities at ComputerWorld