Apple is Allegedly Exploring Face Scanning Technology for the New iPhone
According to the rumor mill, Apple could be making a pretty big change with the next iPhone. Instead of unlocking the new iPhone 8 using the fingerprint reader, your face may hold the key to access via facial recognition. No stranger to rumors, the future of the TouchID/home button has been a popular topic of discussion as the official launch of iPhone 8 approaches. The current fingerprint reader technology, Touch ID has been a feature of the iPhone since the release of the 5S in late 2013.Other common rumors also suggest that Apple has been purchasing 3D cameras for the new devices, which could be a signal of things to come in relation to AR. Although just a rumor, it will be interesting to see what Apple ultimately decides to do to make a splash with this new iPhone to mark the iPhone’s 10th anniversary.
Read more about the latest rumors surrounding the iPhone 8 at TechCrunch
Walgreens’ Makes Using its Mobile App Easy for Shoppers 55 and Up
Never underestimate the importance of the user-experience when designing your mobile app. Walgreens has attracted an “elusive,” older generation of users, ages 55 and up, by leveraging a simple, friction-free app design. In fact, more than 20% of Walgreens’ app users are 55 and older, which is more than twice the industry average for this age demographic. Walgreens’ app is successful in this age group because it is easy to read, navigate, change font sizes, and click by tapping due to the widening of the sensitivity area in case the “click” is not precise. Walgreens tests their app on real users to refine functionality and to see which features resonate for this audience. Other user-driven features of the app include TouchID support and secure auto-login, simple menus, and pill reminders to help users remember to take their medicines and to manage doses.
Read more about Walgreens’ user-friendly mobile app at Retail TouchPoints
Moovit to Transform Public Transportation by Crowdsourcing Mapping Data
If you’re a frequent user of public transportation, then you may want to check out the app Moovit. Moovit provides public transportation data to millions of users. But, Moovit is moving into a new phase by leveraging the data from its users to further refine and transform urban mobility. Users of the app, aka “Mooviters,” contribute data about local public transportation services, including bus and metro stop locations and routes inside the app. The information from Mooviters, helps other users receive real-time data to help them best plan travel through over 1,400 cities in 77 countries. Moovit has created a new Smart Transit Suite, to help analyze this data to learn more about public transportation. Local governments, companies, and citizens can then utilize this data to make improvements and to better manage transit systems.
Read more about Moovit and the Smart Transit Suite at VentureBeat
Break the Links: Snapchat Now Enables Users to Add Links, Voice Filters and Backdrops
Snapchat has just released several new features, weeks after adding location sharing with Snap Map. In this latest round of updates, users can now create Snaps with a little more pizazz. In the past, Snapchat has forbidden the use of links in Snaps, but now with the advent of new creative tools, users have more freedom. Snaps can feature links to websites, new, innovative backdrops, and voice filters to remix vocals. It will be interesting to see what Instagram does next to compete in the constant battle between Snapchat and Instagram to capture mindshare. These new features for Snapchat are now available for all iOS and Android users globally.
Read more about Snapchat’s new features for Snaps at TechCrunch
Restaurants Should Improve Mobile Experience for Delivery to Grow Business
How often do you use a restaurant’s mobile app for delivery? According to research by The NPD Group, half of consumers who decide to have food delivered do it because they do not want to leave home. Because convenience is a driving factor for consumers, experts suggest that restaurants should improve their mobile app experiences to drive business growth through delivery. Over the past few months, restaurants have been struggling through a “restaurant recession,” and food delivery could help pull restaurants out of this slump. Experts suggest that for restaurants to truly grow and leverage delivery, that they need a mobile app to make it easy for customers to order. In addition, food orders must be able to travel easily, so many restaurants are partnering and/or investing in delivery companies or growing their own delivery services in-house.
Read more about the NPD Group’s findings about mobile and restaurants at MarketWatch