A transformational B2B data-driven marketer, Culver will bring key strategic marketing vision and growth to Mobile Labs
ATLANTA – December 6th, 2018 -Mobile Labs, a leading provider of mobile device clouds to Global 2000 mobile developers and testers, today announced that metrics marketer Angela Culver has joined its leadership team as chief marketing officer. Her responsibilities include establishing a global brand and accelerating growth through go-to-market strategy and execution.
Culver brings over 20 years of experience in B2B and B2B2C technology marketing, specializing in driving global brand awareness, demand generation and comprehensive communications programs at both public and early stage organizations. She specializes in using data and metrics to build marketing strategies by applying mathematical and scientific techniques, as well as creative flair, to drive revenue and growth. Under her leadership, Culver’s track record includes the development of customer and partner focused programs that are revenue-generating and supportive of branding and positioning across multiple audiences and channels at organizations including Neustar, Akeneo and Brio Technology.
“2018 has been an exceptional year for Mobile Labs,” said President & CEO Dan McFall. “We graduated from Atlanta Tech Village and surpassed all of our key benchmarks. In addition, we launched a completely re-engineered mobile device cloud - GigaFox™. With the growth we are forecasting for 2019 and beyond it was critical to bring in a marketing executive of Angela’s caliber. I am confident that she will lead our marketing organization and will tell our story in the most compelling way.”
“The technology, people and culture drew me to Mobile Labs,” explained Culver. “Mobile apps are clearly part of everyone’s day and will only continue to grow as a consumer need. With the launch of GigaFox and its future enhancements, I know we will be delighting customers even more. The company has an amazing track record of delivering innovative solutions and it is my goal to help Mobile Labs continue its impressive growth.”
McFall and Culver recently sat down for a QuickTalk to discuss Mobile Labs’ future and upcoming marketing initiatives, which can be viewed below.