NEWS

Mobile Labs’ CMO to Speak at TAG Geek Out on Marketing Technology

Angela Culver will share creative ideas for marketers to leverage their MarTech tool stacks for maximum results and innovation

ATLANTA – May 9, 2019 – Mobile Labs, a leading provider of mobile device clouds to Global 2000 mobile developers and testers, announced today that Angela Culver, chief marketing officer, is speaking at today’s Geek Out on Marketing Technology Event hosted by TAG Marketing at Comcast at the Battery at SunTrust Park in Atlanta.

TAG, the leading technology industry association in Georgia, serves more than 30,000 members through its regional chapters. TAG’s Marketing unit is presenting this fourth annual Geek Out event featuring 16 dynamic presenters delivering 18-minute TED-like talks on the ways that technology stacks are evolving in 2019. This year’s theme will also focus on creating a marketing stack for today, tomorrow and beyond.

Culver’s presentation, “Thinking Outside the Box for Big Mileage from Existing Tech,” will showcase various ways that marketing teams can repurpose their existing tools and solutions to get more return on investment and to drive team collaboration. The presentation will include new, creative ideas form Culver drawn from her years of experience adapting tools from other departments, such as Jira to benefit the marketing organization to tracking and reporting.

“No matter the size of your marketing team, with a little innovation and imagination you can really make your MarTech stack work and provide the most value and results,” explained Culver. “Flexibility, creativity and thinking outside the box can yield more collaboration and a faster turnaround on projects from your marketing organization. Used correctly, companies can successfully tie results back to revenue and metrics for great success and insight into what programs are working and yielding great results.”

Culver is an experienced marketing executive, bringing over 20 years of experience in B2B marketing, specializing in driving global brand awareness, demand generation and comprehensive communications programs at public and early stage organizations. She specializes in using data and metrics to build marketing strategies by applying mathematical and scientific techniques to drive revenue and growth.

To learn more about Geek Out and TAG Marketing, please visit: https://www.tagonline.org/events/geek-out-marketing-technology/.