If you’re an employee or official working in government, one of your biggest struggles is effectively engaging your constituents.
Across neighborhoods and socioeconomic lines, communication preferences can change dramatically.
However, many state and local governments have seen the opportunity presented by the rise in smartphone usage.
According to the IBM Center for the Business of Government, 90% of the American population carries a cell phone while . This means government officials have a direct line of communication, right to the pocket of their constituents.
There’s a Lack of Efficient Testing in the Industry
To take advantage of this connection, state and local governments need to provide their stakeholders with simple, secure and intuitive mobile applications which comes from sufficient performance testing.
While many state and cities have rolled out mobile applications designed to raise awareness of local initiatives and provide communication channels to citizens, there’s a dearth of sufficient testing in the industry.
Simply rolling out an under-tested app can often do more harm than good.
Fortunately, with appropriate mobile testing tools, state and local governments can improve both the efficiency of their apps, the quality of each deployment as well as the security of their customers’ data during testing.
#1 Poor Performance Can Worsen Your Relationship
Here’s the bad news.
While you may be tempted to simply “get your app out there,” this strategy can lead to a weakening in your reputation and relationships.
For starters, when apps don’t function well, adoption rates plummet. People will be less likely to open the app for a second time and even less likely to recommend the app to a friend.
This will also weaken perceptions of your capabilities, as stakeholders may see you as unable to create a functional mobile app.
Ultimately, deploying a mediocre app can undermine the reason you created a mobile application in the first place.
The good news?
You can largely avoid this headache with proper performance testing.
Performance testing can help you in a variety of ways. First, you can easily identify areas not meeting set objectives. After identifying these problem areas, you can address the issue, brainstorm resolutions and test your best ideas.
You can also measure performance on real mobile devices, allowing you to step into the user’s shoes and emulate their experience.
And finally, performance testing allows you to monitor the user experience across varying network conditions and operating systems. When an issue arises, you can then focus on patching any holes or trouble areas.
The end result is a better functioning app that your constituents are more likely to download, enjoy and share with others.
#2 The Efficiency Gains Alone Are Worth It
While delivering a quality mobile app to constituents remains the primary goal, you’ll also notice mobile testing tools can hugely increase your own productivity, especially when you introduce automation into the mix.
Automation allows you to meet rapid rollout schedules via the following:
- Automating the mobile application testing process while maintaining accuracy
- Minimizing the time spent on script development and maintenance
- Allowing you to build repeatable, verifiable function and regression tests
These 3 items free up margin for other key areas for development and operations teams, meaning you can drive delivery quality across the board.
#3 The Importance of Securing Citizens’ Data
Now that you have the ability to deliver a better app and improve your team’s efficiency, you have to ensure the integrity of your app.
At a fundamental level, government has a responsibility to protect their citizens’ private data. A data breech can betray this trust and critically damage a constituent’s feelings of altruism and credibility.
A private device cloud, such as our deviceConnect™ solution, gives you confidence in your security by keeping all testing behind your organization’s secure firewall. So you move forward knowing citizens’ data is secure and can focus your efforts on performance and functionality.
Building Relationships and Driving Communication
Improved performance. Better efficiency. And the knowledge that your constituent’s data is secure.
These are only a few of the ways state and local governments can benefit from implementing mobile app testing tools.
The true benefit comes when you deploy a functional app that fosters open communication between government and its constituents.
Interested in how you can reach that level? Feel free to contact us and find out how you can streamline your mobile app testing.
Don’t forget to check out our eBook on Amazon, Enterprise Mobile App Development & Testing: Challenges to Watch Out For in 2017 !