This week: Google and Apple unveil new third-party mobile support and the Galaxy Note 7 goes up in flames.
Siri Gets an Upgrade with Third-party App Control
Last week, you read about Apple’s softening of its guard against third-party developers. The company made even larger strides this week, as it allowed developers to demo third-party Siri integration. Soon, users will be able to rely on Siri for an array of things, from sending LinkedIn messages to making mobile payments with Square Cash. The company plans to unveil this new functionality in iOS 10 and currently touts support for WhatsApp, LinkedIn, Pinterest, Square Cash and Slack among others.
Google Search Helps Android Users Find Content Buried Deep in Apps
Have you ever messaged a friend about a new restaurant you’d like to try, but when it comes time to make reservations, you can’t remember the name of it? Google looks to solve this problem and others like it with its new “In Apps” feature in its Search app. Now Android users can use Search to find contacts, messages, music, videos, tasks, notes and more, all buried in third-party apps. While Search only works with Gmail, Spotify and YouTube at the moment, Google is working to add Facebook Messenger, LinkedIn, Evernote, Glide, Todoist and Google Keep in the months ahead.
Read more on Google’s “In Apps” Search feature at TechCrunch.
Amid Positive Reviews, the Galaxy Note 7 Catches Fire…Literally
The Galaxy Note 7 has lived up to its much-hyped debut. The phone has received stellar reviews for performance and design, with CNET going so far as to call it the “sexiest large-screen phone ever.” However, the explosive reviews were met with literal explosions, as users began uploading videos and images of charred Galaxy Note 7s online. Since reports of battery explosions surfaced last Thursday, Samsung was forced to delay shipments on Note 7s and subsequently saw the company’s market value by $7 billion. It’s an unfortunate change of direction for what could have been a historically successful product launch.
Read more on Samsung’s smoking Note 7 debut at Reuters.
An Argument for the Mobile-driven CEO
As mobile shifts from the responsibility of the IT manager to a primary focus for every part of the enterprise, many CEOs are leading the mobile charge. For those CEOs less apt to explore mobility, some subtle persuasion is needed. In a thoughtful, compelling argument for the “mobile CEO,” ITProPortal gives you the selling points you need to win your CEO over. From providing an engagement point customers desire to collecting data on user behavior, the reasons are numerous. And they can help you win over senior leadership and get the support you need for your mobile strategy.
Read more about winning over your non-mobile CEO at ITProPortal.
Mobile Apps Alter In-Store Shopping Experience
Many have marked mobile and online shopping as the beginning of the end for the brick-and-mortar retailers. However, a new study from MicroStrategy claims mobile is being used to support the in-store experience. Now consumers are entering the store with phones in hand and using the data at their fingertips to drive a more informed buying decision. Customers aren’t the only ones benefitting, as many retailers are equipping sales associates with mobile apps, as well.
Read more on the mobile app in-store impact at PYMNTS.