This week: mobile shopping carts outpace desktop, the iPhone 7 gets reviewed and iOS 10 unveils a “secret browser.”
Mobile Shopping Carts Outpace Their Desktop Counterparts
Do you still have people in your organization who squirm when you point to mobile as the present and the future. Now, you can wield a new study to strengthen your claim. For the first time ever, the leading 25 percent of mobile retailers saw at least half of their sales from mobile. Surprisingly, mobile apps converted at three times the rate of mobile web. The continued explosion of mobile commerce gives developers some extra job security, and even more affirmation that they’re right in championing the mobile enterprise.
Read more on mobile’s takedown of desktop shopping at 1to1 Media.
The Verdict on the iPhone 7? Good, not Great
While much fuss has been made about a headphone jack, or lack thereof, reviews of the new iPhone 7 have been steadily streaming in. Survey says? Nothing you can’t live without. Reviews have been lukewarm, celebrating an upgraded camera, water resistance and longer battery life. Yet the removal of the headphone jack truly was the recipient of overwhelmingly negative feedback. All in all, reviewers agree that it’s a decent upgrade but one you can wait on.
Read more about the lukewarm consensus on the iPhone 7 at CBS News.
Report Shows Explosion of Digital Media Tied to Mobile Apps
A new comScore report shows mobile applications are responsible for 80 percent of digital growth. That’s a staggering number. Even more interesting, the study found that mobile represents two out of every three minutes spent on digital media in the U.S. While a promising sign for the state of mobile, this spells trouble for an already crowded market. As mobile use and dependency grows, so will the number of apps. And the struggle to reach desired users and prospects will only grow more difficult. The solution: create a better experience and up your marketing game.
Apple Releases Free App to Teach Kids Coding
Headphone jacks aside, Apple did deliver some exciting news for iOS users late last week. On September 20, the company plans to release a free app which helps kids program using Swift. The app introduces some of the basics, such as sequencing logic, in a kid-friendly environment while teaching a highly relevant language. While a seemingly altruistic play from Apple, it’s also the company’s latest attempt to corner off a piece of the ever-growing education market.
Read more about Apple’s efforts to teach kids coding at the New York Times.
Exploring the “Secret Browser” in iOS 10
Safari. Google Chrome. Microsoft Edge. While the battle of the browsers wages on, a “secret browser” snuck onto the phones of millions of iOS users. That’s right, it’s the new in-line messaging functionality Apple introduced with the iOS 10 update. Now, users can browse for GIFS, insert stickers and even share and use apps right in the messaging platform. The article explores what this means for the user experience and how developers can use this as a revenue generating opportunity.