This week: Facebook and Pinterest expand their offerings, Samsung’s crisis continues to heat up, and PlayStation goes mobile.
Apple’s iOS 10 Sees Greater Adoption Rates than Past Upgrades
One month after the release of Apple’s latest iOS, 68.2 percent of Apple devices are running the bolder, more expressive system. And that’s a lot, compared to the past few versions – iOS 9 earned 62.8 percent adoption in the first month, and iOS saw only 48.9 percent. However, historical data shows that adoption rates may be capping out at lower rates, over longer periods of time. iOS 9 had claimed 88 percent of users just before the latest upgrade, and iOS 8 topped out at 87 percent. Before that, iOS 7 boasted 92 percent and iOS 6 hit 94 percent. So is the law of diminishing returns getting to Apple? We’ll have to watch iOS 10 to see.
Read more about iOS 10’s adoption rates from Computerworld.
Samsung’s Sales – and Brand – are up in Flames
We’ve all seen images of Samsung Note 7s that have spontaneously combusted on a nightstand, in a hand, or on a plane. And it doesn’t seem like this will be an episode that Samsung can talk its way out of. Some estimates indicate that an end in Note 7 sales will cost the company $17 billion. Beyond the staggering financial hit it’s taking, Samsung has some serious brand reputation repairs to make. In the meantime, other strong players like Apple and Google continue to strengthen, but lower tier manufacturers like Motorola, HC, OnePlus and Xiaomi may have the chance to step in and shine in the marketplace.
Read more about Samsung’s explosive past couple months from TechCrunch.
Sony Attempts to Mobilize PlayStation, Again
In March, Sony announced the formation of ForwardWorks, a division created specifically to produce smartphone games for iOS and Android platforms. The games will include popular PlayStation characters and titles. At least five games are set to launch by the spring of 2018. This isn’t Sony’s first time playing the PlayStation mobile game – they launched PlayStation Mobile in 2012, which eventually faded out after underwhelming adoption from smart phone users and gamers. The newly rekindled interest in mobile gaming isn’t surprising from Sony, though, considering the success Nintendo has seen with recent endeavors including – you guessed it – Pokemon Go.
Read more about PlayStation’s complicated relationship with smartphones from The Guardian.
Pinterest isn’t Dead
You may have noticed Pinterest has changed, a lot, in recent years. And that’s a good thing, as it competes with platforms such as Facebook and Instagram. The digital search catalogue added a “buy” button last year, and since then it’s been ramping up its ad offerings, including new video ads launched this past summer. Although the company, has a lot of catching up to do compared to Facebook (1.7 billion monthly active users) and ever-volatile Twitter (313 million monthly active users), it appears to be on the up-and-up. About a year ago, Pinterest had 100 million monthly active users, and a homogenous user base. Now, it has 150 million monthly active users and has increased the number of men who actively search on the platform by 55 percent in a year. The company also recently hired its first CFO, so the future looks bright for a potential IPO.
Read more about Pinterest’s growth strategy from Forbes.
Facebook Takes on Slack with Workplace
After a lengthy beta period, Facebook at Work – now called Workplace – is available for businesses everywhere. The social media powerhouse has officially entered the enterprise software arena, and chances are it’s there to stay. It looks and acts like Facebook, but uses a completely separate login and app, so there’s no risk of harming worker productivity. This means most employees will experience no learning curve since they’re already on the social networking tool, and it’s inexpensive. It costs $3 per user per month for companies with 1,000 or fewer active users, $2 for companies with 1,001 to 10,000 users, and only $1 for companies with more than 10,000 users. Compare that to Slack’s basic, paid, version, which costs $6.67 per user per month, and Workplace seems pretty appealing.
Read more about Facebook’s Expanding Resume from Recode.