This week: Big data’s role in the future of the app market, Apple’s chances at winning the AI war, and the top 10 mobile apps for business execs.
Big Data Behind Big Growth Predicted for App Market
The app market has the potential to hit $100 billion by 2020, but very few app developers know how to monetize their apps. One expert points to the lack of data and data intelligence as a major contributing factor. The most successful developers don’t just launch and hope for the best; they use big data and analytics to learn who uses their apps and how they’re being used so they can find “sticky users.”
Read more about big data’s role in the growth of the app market at Tech Republic.
Does Apple Have What It Takes to Win in AI?
Artificial Intelligence (AI) spread across many devices is shaping up to be the next war in the technology industry. Amazon, Facebook, and Google are all in the mix—but what about Apple? Although it pioneered Siri, the first widespread, voice-controlled, cloud-based AI assistant, Apple hasn’t capitalized on it and has some handicaps that could get in the way of it being a serious contender.
Read more about Apple’s challenges with impending AI battle at The Verge.
Mobile Apps for Business Execs: The Top 10 for Productivity
With millions of apps available today, most are geared towards making life easier. The same goes for businesses—moving away from in-house apps to off-the-shelf or SaaS apps. There are some that stand out when it comes to day-to-day productivity. Data shows that businesses look for apps with “simple navigation, accurate information, relevant notifications, quick launch times, fast performance, and an engaging and fun experience.”
Learn more about the top 10 apps ranked by business users at ComputerWorld.
Acquiring Loyal Customers Drops in Cost Due to Slowdown in App Development
A recent report found a “spring lull” in app publishing in April, along with a 22% drop in the cost to acquire a loyal user since March. Along with the “typical” spring decline, there has been a steady slowing down of app development, allowing marketers focused on the right audiences were able to keep costs down. Daily download volume fell as well, indicating that advertisers are getting better at audience-focused targeting.
Read more about trends in the app market at VentureBeat.
Gartner Survey: Mobile App Users Spend More On In-App Transactions than On Upfront App Payments
According to an online consumer survey, mobile app users spend 24% more on in-app transactions than on upfront app payments, indicating that the flexibility offered by the former translates to a better customer experience. The survey also indicated that users who are confident in an app’s ability to deliver as promised without forcing them to pay upfront are more likely to spend on in-app transactions, and they’re willing to spend more.
Read more about the survey on in-app transactions at Gartner.