This week: The costs and benefits of mobile test automation, Facebook’s search for Facebook Live video creators, and Snapchat’s new approach to targeted ads.
Mobile Test Automation: Costs vs. Benefits
There are many excellent options for automated mobile testing, and some think the price is too high. But is it? In reality, the cost of manual testing is not as inexpensive as you might think, and the benefits automated testing can deliver are pretty impressive. Before you write it off as too expensive, it is important to look closely at the various options, costs, and benefits of automating your mobile QA process.
Read more about the costs and benefits of automated testing at StickyMinds.
Facebook Ad Tool Targets Real Users of Mobile Apps
While getting people to download apps is difficult, getting them to actually use the apps is a bigger problem…and attracting the users who spend money in the app or take other desired actions is an even bigger one. Facebook has announced App Event Optimization, an advanced ad targeting solution for mobile app install ads on its social network. This is a critical move, since 90% of time spent on mobile is taking place in apps, and 58% of mobile purchases are made within apps.
Read more about Facebook’s new mobile app tool at TechCrunch.
2019: Mobile Phone Market Predicted to be Dominated by Smartphones
With growing features and the abundance of apps, sales of smartphones are continuing to rise, not just for personal use, but for business users on the go. In 2015, the worldwide mobile phone market was 1.9 billion units, representing a 9.85% increase in smartphone shipments. By 2019, shipments are predicted to reach 2.1 billion units, taking larger share of all mobile phone shipments—and the number is also growing for smartphones expected to be used for work.
Read more about predictions for the smartphone market at this infographic by AT&T Enterprise Business.
Facebook Ready to Pay Big for Facebook Live Video Creators
Facebook is putting serious money into building business for Facebook Live, paying approximately $2.2 million across a group of nearly two dozen internet personalities to create video and broadcast live. Although Facebook says this is not intended to get stars to post on Facebook Live exclusively, there appear to be examples that contradict this statement. The question: Will Facebook continue to pay for content, and will this push non-paid creators to take their business to competitors?
Snapchat Applies for Patent to Serve Ads Based on Snaps
Snapchat has filed a patent application for an advertising system that uses object recognition to serve sponsored filters to users based on pictures they take. Similar to buying advertising space based on keywords in Google searches, this technology uses pictures instead of words. The primary purpose of the patent application is to outline a general system of “object recognition based photo filters,” which would complement Snapchat’s current geofilters that offer custom image overlays based on location.
Read more about Snapchat’s new advertising system and what it means to users at The Verge.
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