This week: Mr. Robot goes mobile, Google unveils its cross-OS FaceTime rival and a report shows 84 percent of millennials use their smartphones for in-store shopping assistance.
Mr. Robot Goes Mobile but Loses the Name Game
You’ve likely heard of USA Network’s hit show Mr. Robot, which chronicles the life of cybersecurity engineer and hacker Elliot Anderson. Aiming to capitalize on the show’s growing success, the network recruited Telltale Games to develop and release a mobile gaming app to drive engagement on a new platform. The only problem: the name. The app released under the moniker Mr. Robot:1.51exfiltratiOn. While the app has received positive reviews, it’s a lesson that a well-developed app is worthy of a well-packaged release.
Read more about the release of the Mr. Robot mobile game at VentureBeat.
Google Turns Heads, Raises an Eyebrow with Video-calling App
In its quest to appeal to both Android and iOS users, Google recently launched its new video-calling app Duo. The app looks to win users from competitors such as Facebook’s Messenger and FaceTime by providing a simple means for cross-OS connections. However, the focus on simplicity may also prove the app’s biggest hurdle. The app launched without support for group calling, video effects or text chat. And since it doesn’t rely on an existing user base for connectivity (i.e. Facebook Messenger), it faces an uphill adoption battle.
CIO Review Renews the Call for Agile Methodology
Conversations of agile methodology having long saturated DevOps conversations. Yet CIO Review recently renewed the call, pointing to sagging long-term app adoption rates as a result of insufficient team agility. Currently, many users download an app, complete their initial desire and uninstall the app shortly thereafter. An agile approach can counter this by helping developers learn what draws users, what makes them stay and adjust their strategy accordingly.
Research Shows Millennials Shop In-Store with Phone In-hand
According to new insights from Alliance Data, millennials lean on their smartphones to drive their shopping experiences, even while in a brick-and-mortar storefront. The company found that 84 percent of millennials use their smartphone for assistance while in-store. The shoppers may be searching for competitive prices or looking up reviews from their peers. The research further paints mobile as less an in-store disruptor and more a tool at the retailer’s disposal.
10 Ways to Doom your Next Mobile App
In today’s mobile testing and development world, you hear “fail fast” worked into conversations on the regular. However, a new list from Information Week identifies ten ways you may be failing fast, and often, without even realizing it. The article takes a look at some of the human errors we typically fall into when developing mobile apps. From pretending all platforms are the same to building in too many features, you can avoid these common missteps and begin failing fast the right way.