This week: Keys to implementing a robust mobility strategy, Apple Pay’s dominance in contactless payments, and Pokémon Go’s boost to the global mobile gaming market.
Implementing a Robust Mobility Strategy: Keys to Success
The number of mobile devices surpassed the number of people on Earth during the latter half of 2014. The Bring Your Own Device (BYOD) trend resulting from this market penetration provides a way to get in the door with businesses. With these strong trends, it is critical to have a solid strategy for implementing a mobility initiative, including identifying and prioritizing processes and engaging with users to ensure a positive experience.
Read more about implementing a mobility strategy at CIO Review.
Apple Pay Dominates Contactless Payments
According to retailers, Apple Pay now represents 75% of all contactless payments made in the U.S. Although Reuters reported that the app is “struggling” outside the U.S., Apple reports that half of transaction value from payments made through Apple Pay are coming from non-U.S. markets. With another report that Apple Pay user numbers are up 450% year-over-year, the app is clearly dominating the space.
Read more about Facebook’s new mobile app tool at Fortune.
Facebook Positioned as “Undisputed” Mobile Leader
With strong growth in both monthly active users (MAU) and ad revenue in Q2 2016, Facebook is firmly established as the mobile leader. The company is also making other changes including shutting down FBX, its ad exchange, and investing in its Facebook Audience Network (FAN), as well as focusing on video first. Facebook also continues to attract more users, and its ad business is rapidly growing.
“Hillary 2016” App Gets Inspiration from Kim Kardashian
It appears the Clinton campaign is the first to be successful with an app. “Hillary 2016” is attractive, engaging, and showing success. It includes a role-playing game that motivates supporter to campaign harder by awarding points and even physical rewards and more. The app, available only for iPhones at this time, is similar to the popular “Kim Kardashian: Hollywood” app. If it continues at this pace, it could give the campaign a significant boost with younger voters.
Read more about “Hillary 2016” at Quartz.
Global Mobile Gaming “Re-Energized” by Pokémon Go
Pokémon Go has not only taken the world by storm, but it has given the global mobile gaming market a serious shot in the arm. According to research, the game has also opened new opportunities in the augmented reality market, suffering from saturation, consolidation, and a drop in smartphone shipments. However, Pokémon Go has provided a proof of concept that has led researchers to predict the market will grow significantly by 2020.
Read more about the revitalization of the global mobile gaming market at VentureBeat.
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