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Weekly Mobile News Roundup April 8, 2016


This week: Top technology trends center on security and analytics, Microsoft redirects mobile woes into a cloud-mobile opportunity, and Verizon seeks new revenue opportunities through YouTube.

  1. Tech trends for business in 2016 revolve around security and analytics
    Booz Allen Hamilton’s Annual List of Top Technology Trends for 2016 predicts nine emerging technology trends that will force organizations to rethink how they address their biggest challenges. Overall, the trends center around cyber risk and advanced analytics—both the issues and the solutions, due to developments in technology combined with increased application of advanced analytics methods. Among the trends: Hackers will have easier access to better tools, organizations will need to create integrated security strategies, and combining cyber security with analytics will create a stronger defense.Learn more about the 9 hot technology trends at The Washington Post.
  2. T-Mobile expands Music Freedom and Binge On programs
    With an announcement this week that it has expanded its data-free programs for both audio and video, T-Mobile has enabled its users to listen and watch more than ever—without the need to use their mobile data. The addition of Amazon Prime Music, ESPN Radio, Spike, and more to its growing list of offerings, including Netflix, Hulu, Apple Music, and Spotify, represents T-Mobile’s aggressive strategy to push back on the big carriers, which force customer to “burn through data like crazy.”Read more about how T-Mobile is shaking up the wireless market at c|net.
  3. Microsoft’s struggles with mobile: problem or non-issue?
    Last year, Microsoft announced a Windows 10 strategy that included a unified platform, designed to allow code developed for the Windows 10 desktop to be easily used on any device. This strategy would boost Windows Mobile in the process; however, that has not come to fruition. Although Windows 10 is very popular on most devices, Windows smartphone sales are in deep decline—and Microsoft doesn’t seem to have a solid mobile plan. While this seems like bad news for Microsoft, there appears to be a viable strategy that would make its mobile issues irrelevant: its part in the cloud-mobile movement.Read more about Microsoft’s position in the ever-changing cloud-mobile landscape at TechCrunch.
  4. Verizon pays $160 million for a stake in YouTube leader AwesomenessTV
    Verizon Communications has announced it will be buying a 24.5% stake in AwesomenessTV, a company with 3.6 million YouTube subscribers and some of the most popular channels on YouTube. Why? Because the U.S. wireless market is saturated, and big carriers are looking for new business opportunities. Verizon’s strategy is to tap revenue streams from advertising and data usage. This is not Verizon’s first foray into this market; the company has already launched the go90 app—with partners including the NFL, NBA, and the Food Network.Read more about Verizon’s new venture at Fortune.
  5. Apple releases preview of Safari for OS X, offering developers a “continuous sneak peek”
    Following the lead of other major browser makers, Apple has released Safari Technology Preview, its first developer preview of Safari for OS X. Provided to website designers and app creators to give them a “continuous sneak peek”—Safari Preview provides updates every two weeks. Apple claims this approach is more stable and convenient than daily updates provided by WebKit, Chrome Canary, and Firefox Nightly. The biggest advantage, however, is that Safari Technology Preview is signed by Apple, offering many benefits, including iCloud support.Read more about Apple’s Safari Technology Preview at Computerworld.
Don Addington

Don Addington

Don Addington has over 35 years of domestic and international executive management experience in the B2B technology sector. He is currently President & CEO of Atlanta-based Mobile Labs, a pioneer in enterprise solutions for mobile application testing. Don started his career managing customer support operations for hardware leaders Control Data and Amdahl. He moved into the software market with application development tool start-up KnowledgeWare where, during his 10 year tenure, he served as Director of Sales, VP of Sales & Marketing, EVP and COO. From 1996 to 2007, Don was CEO of Netherlands-based application integration and modernization infrastructure vendor Seagull Software; growing revenues from $1.8M to $37M, again establishing the company as a global leader in its market. In addition to his long-standing involvement with the Technology Association of GA, he participates in the Atlanta CEO High Tech Council and the Atlanta Technology Executives Roundtable.

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