Mobile Labs and App47 Partner to Deliver More Complete Enterprise Mobile App Management Capability
Partnership Further Facilitates Enterprise App Testing, Deployment, Management and Monitoring
November 1, 2012 ‒ Atlanta, GA ‒ Mobile Labs, LLC, a leader in automated, cross-platform mobile application testing announced today it has entered into a partnership with App47, a provider of advanced enterprise mobile application management services. As referral partners, App47 and Mobile Labs can provide companies with an even more comprehensive solution offering for enterprise app test automation, deployment, and management that encompasses the complete enterprise mobile application lifecycle.
App47 specializes in the enterprise mobile application management (MAM) lifecycle from deployment, through management, with a focus on performance analytics and ROI. The solution promises enterprise and user data privacy, and an optimized mobile user experience. App47 also allows users to automate mobile application deployment through the creation of customized self-service enterprise app stores.
According to Mobile Labs President and CEO Don Addington, the ease-of-use inherent in App47’s solution complements the functionality delivered by Mobile Labs’ flagship product, Mobile Labs Trust™, which streamlines and automates functional and regression testing for mobile applications across all popular mobile platforms.
“As the enterprise places an even larger focus on mobile applications,” Addington explained, “we want to do everything we can to simplify the time-consuming and error-prone tasks related to testing, distributing, managing, and monitoring in-house apps so companies can realize a faster ROI. Serving as a referral partner for App47 enables us to introduce our customers to a proven leader in the MAM space.”
Echoing Addington’s assessment of the partnership, App47 co-founder and CEO Chris Schroeder noted that enterprise IT departments need a simple way to push out mobile apps to larger audiences to achieve maximum return on enterprise app investments.
“The all-important step of testing those applications before deployment is often time-intensive, especially because so many organizations still rely heavily on manual testing practices,” said Schroeder. “Mobile Labs addresses that issue with its mobile app testing solution, enabling more efficient testing through automation.”
Schroeder added that the combination of Mobile Labs’ automated testing and App47’s feature-rich MAM capabilities will empower customers to seamlessly manage the lifecycle of their mobile apps both pre- and post-production, significantly accelerating app acceptance and use.