According to a new report from comScore, mobile makes up 65 percent of all digital media use. However, many companies have struggled to keep pace with the rise in mobile use, lacking the tools needed for speedy app testing and delivery. Chris Dale of Simplyhealth, a U.K. health cash plan provider serving nearly 3.5 million customers, recently spoke with Baseline Magazine about how his company overcame this problem and enhanced its mobile application delivery.
Originally conducting manual testing on mobile handsets, Simplyhealth’s IT team was frustrated with the system’s inefficiency and decided automation was its best bet for faster testing and a more satisfied mobile user. At the end of a comprehensive search for a mobile testing solutions provider, Mobile Labs proved superior, meeting all of the organization’s testing requirements.
Since implementation, Mobile Labs has helped Simplyhealth overcome many of the challenges that have accompanied the rise in mobile use: ensuring consistent experiences across devices and updates, securing user data and managing device use and access.
According to Dale, Mobile Labs helped save his team a “year’s worth of development [time]” and dramatically boosted overall productivity. And as a company that handles sensitive user information each day, Simplyhealth has also enjoyed the security afforded by Mobile Labs private device cloud, deviceConnect.
Interested in more about Simplyhealth’s journey to improve users’ mobile experience? Check out Chris Dale’s entire conversation with Baseline Magazine and let us know in the comments what you think.